Manila Vanilla

What it's like to be a U.S. Fulbright scholar, basketball player, journalist, and the whitest man in Metro Manila.

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Location: Quezon City, Metro Manila, Philippines

New Yorker by birth, shipped across the globe to the world of malls, shanty-towns, patronage, corruption, basketball and a curious burnt-toast smell that wafts around at dusk

Tuesday, July 04, 2006

Apparently, these guys -- the genetically engineered hybrid twins of Charlie Chaplin, Groucho Marx and Bozo the Clown -- evoked the essence of American cool to Filipinos in 1978. They're so full of cola goodness I can hardly control myself.


Anonymous NYC Teacher said...

This kind of advertisement would never have run in 1978 in the U.S.
It's more telling that they used the word "pop" along with cola--"pop" was a mid-western word for any kind of soda, but it's archaic at this point in time. Whoever created the ad must have been from the mid-west. The "wholesome" approach bespeaks the same mid-America mindset. The commercial makers must have seen the Filippinos through their own eyes. Question: is the "pop" cola still on the market there in 2006?

2:24 PM  
Anonymous Anonymous said...

Very pretty site! Keep working. thnx!

9:50 AM  

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