Manila Vanilla

What it's like to be a U.S. Fulbright scholar, basketball player, journalist, and the whitest man in Metro Manila.

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Location: Quezon City, Metro Manila, Philippines

New Yorker by birth, shipped across the globe to the world of malls, shanty-towns, patronage, corruption, basketball and a curious burnt-toast smell that wafts around at dusk

Tuesday, July 04, 2006


Apparently, these guys -- the genetically engineered hybrid twins of Charlie Chaplin, Groucho Marx and Bozo the Clown -- evoked the essence of American cool to Filipinos in 1978. They're so full of cola goodness I can hardly control myself.

2 Comments:

Anonymous NYC Teacher said...

This kind of advertisement would never have run in 1978 in the U.S.
It's more telling that they used the word "pop" along with cola--"pop" was a mid-western word for any kind of soda, but it's archaic at this point in time. Whoever created the ad must have been from the mid-west. The "wholesome" approach bespeaks the same mid-America mindset. The commercial makers must have seen the Filippinos through their own eyes. Question: is the "pop" cola still on the market there in 2006?

2:24 PM  
Anonymous Anonymous said...

Very pretty site! Keep working. thnx!
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9:50 AM  

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